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  • Elica

    elica.com

    Elica is the world leader in the design and manufacture of kitchen hoods for domestic use. Since its foundation in the 70s of the last century, the company adheres to the principles of work that have made it a reliable partner in this highly qualified market segment.

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    Interview with Fabrizio Crisà

    Fabrizio Crisà

    head of Elica Design Center

    International Industrial Design Innovations Forum is aimed at promoting students' projects. Why did you decide to support this project? Why are you interested in such a cooperation?

    We just came to this forum to recruit talented trainees.

    Does your company already have experience of cooperation with novice designers or you are trying to work with experienced and recognized professionals?

    We have already worked with experienced designers, but beginners will take the first time.

    Is it easy for a young designer to get a job in your company?

    We provide such opportunities and generously reward those students who will come up with something really outstanding.

    What is the most important for a young industrial designer who has just graduated university? Maybe some personal qualities or luck, or participation in contests, or something else?

    Desire plus faith in your abilities. The desire helps you to achieve something more, to make a contribution to the sphere of design. A belief in yourself will help not pay attention to those who disturb you.

    Is there any design project that recently made a very strong impression on you?

    I was very impressed by the design of chairs resembling springs from under the seat of a bicycle. http://www.housebeautiful.com/room-decorating/kitchens/g1493/unique-kitchen-designs/?slide=9. I immediately felt respect for the designer who created this. Such project shows that this person is attentive to the world around him, to small details, that means he thinks wide. I am sure that such everyone should develop such vision from early childhood.

    Let's dream. What will the design projects of the future look like? What else did not come up, but it would be worth it?

    If we consider kitchen appliances, I dream about teleports for food. When I talk to my friends and they say that they have cooked «such a wonderful pie», and then add «and how it smells! » I want to not just feel the smell of this pie, but also feel its taste. Perhaps it can be embedded in a microwave oven. You can warm it up, press the button, and it materializes in the kitchen of a friend. This is fantastic, of course, but I would like to see this appliance in my kitchen.

    The Forum presents many projects from the kitchen design segment. And what would be the perfect kitchen for you? What there should necessarily be?

    Simple, comfortable, sincere.